10 Creative Employee Spotlight Examples

How award-winning offices highlight their corporate tradition and worker revel in on social media.

When it involves recruiting most sensible skill, there is not any higher instrument than phrase of mouth – particularly when the ones phrases come directly from the mouths of workers themselves.

That’s why Great Place to Work Certification™ is so tough. When corporations to hold the Certified™ label, it implies that present workers check it is in point of fact a great spot to paintings. Certification is a stamp of popularity of activity seekers, indicating a place of business the place they may be able to develop, thrive and convey their complete selves.

While it is by no means a nasty time to advertise your employer logo, Certification Nation Day, which was once hung on May 17 of this 12 months, is a special occasion devoted to doing simply that. Across the rustic, Certified offices got here in combination on-line to proportion tales in their corporate tradition underneath the hashtag #GPTWcertified.

From heartfelt movies of workers’ private tales to playful workplace events, listed here are one of the most maximum ingenious worker highlight examples we noticed that day.


Workplace celebrations wouldn’t have to simply be in-office affairs. The group at recruiting company Engtal grew to become Certification Nation Day into a day of real partying – open air on a patio, in a park, or even on a ship! Showing workers being themselves outdoor of the workplace, whilst additionally having amusing in combination, is a good way to reveal an organization’s tradition and camaraderie.

Legacy Construction

Fresno-based Legacy Construction identified its Certification Nation Day with an enormous lunch celebration for the group. Getting everybody in combination for a celebratory meal is a straightforward however efficient approach to display worker appreciation – and sharing it by means of a playful social media video is a good way to publicly blow their own horns your employer logo.

Summit CPA Group

accounting company Summit CPA Group is aware of the easiest way to advertise your employer logo is via passing the mic on your workers. On Certification Nation Day, they did simply that, with videos like this oneof workers sharing their private tales of why Summit is a smart position to paintings.


It’s something to advertise that you are Certified, however some other to turn the numbers at the back of it. Chicago-based IT corporate Thoughtworks used a couple of easy graphics (at the side of pictures of workers) to create a video with a transparent, eye-catching message: 90% of its team of workers in 12 nations world wide stated it is a great spot to paintings.


Videos do not want numerous tech-savvy to have an have an effect on. Business advisory company Embark used a easy boomerang on Instagram to blow their own horns its corporate tradition (entire with workplace canine!). More importantly, they neatly grew to become it right into a recruiting alternative, calling out their careers web page within the caption.

PeopleTec, Inc.

For its Certification Nation Day celebrations, tech products and services corporate PeopleTec threw an workplace celebration with color-themed balloons, cupcakes, punch, and picture props. They shared pictures of the day on Instagram, at the side of a thoughtful captionthat presentations each present workers and doable hires how a lot they care about corporate tradition.

Youth Villages

Non-profit Youth Villages confirmed off its TikTok chops on Certification Nation Day, with a fun video made up of worker pictures from places around the nation. It’s some other nice instance of the way movies do not want to be sophisticated to have an have an effect on – in reality, one thing that is extra grassroots and unique can in truth be much more tough.

Radio Flyer Inc.

The best possible approach to advertise your employer logo is to depend on your workers themselves. Radio Flyer, which makes wagons, tricycles, scooters, and different ride-on merchandise, interviewed a number of workers about what running there manner to them. The resulting video is a smart instance of the way your personal personnel may also be your best possible recruiters.

Tax Relief Advocates

You can not have a celebration with no picture sales space to end up it! Irvine-based Tax Relief Advocates made positive that they had souvenirs in their Certification Nation Day celebrations, entire with a step-and-repeat banner and picture sales space props. their collection of party photos on Instagram display they are a place of business that’s not afraid to have amusing.

Total Quality Logistics

Freight brokerage company Total Quality Logistics (TQL) shined a focus on its workers for Certification Nation Day. their playful Instagram video – which even starred a cardboard cutout of Betty White! – was once the easiest approach to put actual faces to their corporate tradition. Even their Instagram account title – @lifeattql – presentations it is a corporate that is keen to be actual.

Get your employer logo identified

These Certification Nation Day celebrations end up that you just do not want a large advertising and marketing price range or fancy ingenious group to get the phrase out about your employer logo. When it involves recruiting, authenticity is best possible — so do not be afraid to position your workers within the highlight.

One manner to try this is via going after Great Place to Work Certification. In reality, it is any such tough recruiting instrument that “90% of our new hires said that Certification was the key deciding factor in selecting IDOC,” says Nella Gonzalez, human sources supervisor at IDOC (some other Great Place to Work-Certified corporate).

If you need applicants to make a choice your corporate towards a sea of ​​competing employers, then it is time to get Great Place to Work-Certified.

Contact us about starting your Certification process as of late.

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