Can Hong Kong regain its lustre as ‘Asia’s World City’? , Advertising | Campaign Asia

After weeks of presidency officers hinting about loosening the grip at the town’s stringent trip regulations, Hong Kong took the highly anticipated move to chop obligatory lodge quarantine for inbound vacationers from one week to a few days (adopted through four-day scientific surveillance at house). It’s an enormous step-up for the 1000’s of pandemic-weary citizens … Read more

Singapore customers embracing a brand new pragmatism, says VCCP | Marketing | Campaign Asia

Just in time for Singapore’s National Day vacation, unbiased inventive company VCCP has produced a brand new analysis file on Singaporean customers, signaling a post-pandemic shift of their historically wary mindset on spending after a disaster. Entitled ‘Winning within the Rebound’the file identifies 5 key client teams: At the beginning of the pandemic, in Q2 … Read more

8 Content Marketing Strategies You Should Avoid

Content marketing is an integral part of promoting within the fashionable global. It’s some way of having emblem reputation and atmosphere your self aside from the contest. The best factor is that it may be tough to get a hold of an efficient content material business plan to upward thrust above the sea of content … Read more

Tech Bites: Week of July 25, 2022 | Advertising | Campaign Asia

News Integral Ad Science and have partnered in combination to lend a hand manufacturers and businesses to successfully track the standard in their in-game media investments in cellular gaming environments. Through this collaboration, IAS supplies advertisers with Invalid Traffic (IVT) size and reviews on viewability throughout the IAS Signal platform. Analysis launched by way … Read more

We Are Social acquires ATL company Metta in Hong Kong | Marketing | Campaign Asia

We Are Social has bought above-the-line company Metta Communications in Hong Kong. Metta shall be rebranded to Metta/We Are Social underneath the brand new possession and can paintings along We Are Social’s present group in Hong Kong. Donald Wong has taken at the basic supervisor position of Metta/We Are Social, and he’s going to report … Read more

Tech Bites: Week of July 18, 2022 | Advertising | Campaign Asia

News Procter & Gamble and Shopee kicked off P&G’s Regional Super Brand Day on Shopee with the release of an enhanced digital house buying groceries enjoy. Accessible by means of the P&G professional retailer on each Shopee’s site and app, the digital house buying groceries enjoy will come with multi-format contact issues together with movies, … Read more

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