Pink Shirt Couple is the identify given to a pair of Arizona vloggers named Cayden Christianson and Alyssa Eckstein, recognized for his or her Rubik’s Cube wars and for sporting matching pink shirts in each social media put up and video. In February 2024, they introduced their breakup to almost 20 million subscribers. The Pink Shirt Couple channel has now been rebranded as Pink Shirt Girl, and is run by Eckstein alone.
The Pink Shirt Couple started making movies collectively in early 2021, and quickly gained a following. At peak reputation, the Pink Shirt Couple had almost 20 million subscribers on Youtube227,000 followers on Instagram, and 4 million followers on TikTok. Much of the couple’s content material consisted of short-form video posts, like YouTube Shorts and TikTok movies. One of the couple’s earliest viral YouTube movies collectively is a July 29, 2022 add discussing their matching pink outfits, which they put on daily, as impressed by Christianson. The video, seen under, earned over 627,000 views and 9,400 likes in underneath two years.
Rubik’s Cube Wars
Some of their most notable content material revolved round “Rubick’s Cube wars,” which began off with a March twenty second, 2021 TikTok that acquired 1.5 million views and 390,500 likes in slightly below three years (under, left). Soon after, the 2 started collaborating in Rubik’s Cube wars, typically dwell. One notable TikTok of the couple competing in opposition to each other was posted on May 4th, 2023, receiving 288,000 views and 19,200 likes in lower than a 12 months (under, proper).
On February third, 2024, the Pink Shirt Couple introduced their breakup in a YouTube video entitled “We Broke Up,” citing a mutual want for area from each other, however claiming they had been nonetheless shut mates. The video, seen under, acquired two million views and almost 25,000 feedback in six days.
Fans reacted to the breakup with shock and misery. For instance, on February 4th, TikTok person @ahiwwps7nr posted a video in regards to the breakup, claiming they not consider in love, receiving 662,000 views and 28,800 likes in 5 days (under, proper). Others reacted to the breakup with shock and even outrage, generally trying guilty one facet of the couple regardless of their insistence that the breakup was mutual. For occasion, on February third, TikTok person @kaydence.kraus posted a video of the couple with the caption “I can not consider he took benefit of her,” receiving 922,000 views and 15,600 likes in underneath six days (under, proper) .
At peak reputation, the Pink Shirt Couple had almost 20 million subscribers on YouTube, 227,000 followers on Instagram, and 4 million followers on TikTok. Much of the couple’s content material consisted of short-form video posts, like YouTube Shorts and TikTok movies. Their Instagram account, @pinkshirtcouple, is now deactivated. Their TikTok account, utilizing the identical deal with, has been transferred to Eckstein’s identify as @pinkshirtgirll, and the YouTube channel is now recognized solely as Pink Shirt Girl.
The posts of the couple are nonetheless accessible, together with a January 4th, 2024 pinned TikTok the place they meet with and “prank” Jake from State Farm (under, left), which earned over ten million views and 309,000 likes in simply over a month. Another one among their hottest movies is a January twenty second, 2023 TikTok of TikToker @lightskinnightmare displaying a tour of their pink-themed home and proving that they really do put on the identical outfit daily, incomes ten million views and 1.5 million likes in simply over a 12 months (seen under, proper).
Alyssa Eckstein is from Big Lake, Minnesota, and Cayden Christianson is from Montrose, Colorado. Eckstein and Christianson each met at South Dakota State University, the place they bought to know each other on the college’s swim staff. When they met, they each had been particular person creators, however after creating collective social media accounts, they had been capable of work full-time as content material creators by 2021. They lived collectively in Waddell, Arizona previous to the breakup.
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