Dabur Chyawanprash launches ‘Science in Action’ consciousness marketing campaign.

Bureau, Odishabarta

Bhubaneswar: Dabur India Limited, India’s main science-based Ayurveda firm, has launched an consciousness marketing campaign ‘Science in Action’ to make shoppers privy to the advantages of Ayurveda and wholesome life-style. It will educate the science behind Ayurveda, beneath which famend medical doctors will share them concerning the confirmed advantages of Ayurveda. The marketing campaign will present scientifically examined info about Ayurveda in order that households could make knowledgeable on a regular basis selections and keep wholesome.

As a part of this marketing campaign and to safeguard the well being of future generations, Dabur Chyawanprash has additionally launched a mega consciousness initiative geared toward safeguarding the well being of youngsters throughout the nation. Under this initiative, Dabur Chyawanprash collaborated with a famend physician to conduct immunity consciousness periods to coach youngsters about the necessity to construct a robust immune system to combat illnesses brought on by altering seasons, frequent micro organism and viruses. The marketing campaign was flagged off at this time at Bhubaneswar with a particular session organized for over 250 Students of MBS Public School.

Launching the marketing campaign, Dabur India Limited, Head CSR & Corporate Communications, Mr. Byas Anand mentioned“In an period the place holistic well-being is gaining prominence, Dabur goals to bridge the hole between custom and modernity by delivering genuine and scientifically backed info. With this sequence “Science in Action”, Dabur is dedicated to breaking the myths round ayurveda and share research-based proof to spotlight the significance of inculcating Ayurveda and strengthening the belief on Chyawanprash in your every day routine as the simplest and simplest option to obtain a wholesome, blissful life-style.,

Addressing on the event, Dr. JKSisugoswami Principal MBS PUBLIC SCHOOL highlighted the significance of “A Healthy Body in Healthy Mind”. He spoke concerning the significance of values, truthfulness & honesty in life.

The “Science in Action” marketing campaign will leverage in numerous media platforms like Print, Digital and place particular emphasis on social media platforms to succeed in a wider viewers, by way of a sequence of participating movies that delve into the intricate facets of Ayurvedic rules. Additionally, Dabur, together with famend Ayurvedic practitioners, will host seminars in faculties throughout 22 cities. These periods will assist younger children perceive the significance of Ayurveda for total well-being, selling a more healthy future.

“All Dabur merchandise have been extensively researched and are offering options backed by Science. Dabur Chyawanprash has been studied scientifically, over time, for its helpful function in boosting immunity.

There are frequent misconceptions round Ayurveda in addition to Chyawanprash, and the way it’s not backed by science. However, with this sequence “Science in Action”, we purpose at bridging the hole between the present understanding of how Ayurveda and Dabur Chyawanprash have been constructed and the confirmed advantages supplied.The ‘Science in Action’ marketing campaign is a testomony to our unwavering dedication. to evidence-based Ayurveda. Dr Parmeshwar Arora Said.

About Dabur India Ltd: Dabur India Ltd is one in all India’s main FMCG Companies. Building on a legacy of high quality and expertise for 139 years, Dabur is at this time India’s most trusted identify and the world’s largest Ayurvedic and Natural Health Care Company. Dabur India’s FMCG portfolio consists of 9 Power Brands – Dabur Chyawanprash, Dabur Honey, Dabur Honitus, Dabur Pudin Hara and Dabur Lal Tail within the Healthcare area; Dabur Amla, Dabur Red Paste and Vatika within the Personal care area; and Real within the Foods & Beverages class.

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