MyMuse, a D2C intimacy model, efficiently secures funding

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Direct-to-consumer intimacy model MyMuse has secured $2.7 million in a mixture of debt and fairness financing spherical (pre-Series A) led by Saama Capital together with participation from Sauce VC, Whiteboard Capital, Trifecta Capital and Kunal Shah,

The Mumbai-based firm had beforehand raised $1.2 million in a seed spherical in August 2022 led by Saama Capital and took part by Sauce VC, Whiteboard Capital, Mohit and Malika Sadanni, Varun Sadana and others.

The contemporary proceeds will likely be used to finance stock, strengthen its omni-channel presence, scale its distribution operation throughout India and improve portfolio and model consciousness, MyMuse mentioned in a press launch.

Co-founded in 2021 by Sahil and Anushka Gupta, MyMuse is a gender-neutral model devoted to sexual wellness and gives merchandise reminiscent of physique massagers, lubricants, oils, couple video games, reward kits, and relatable content material. Apart from its web site, the corporate additionally leverages third-party market for distribution reminiscent of Amazon, Nykaa, Zepto and others.

MyMuse claims to have seen development of 15% month-on-month and served greater than 150,000 clients throughout over 800 cities throughout tier I, II,and III markets.

The different notable gamers on this house are Bold Care, ThatMate, Janani, Mosaic Wellness, and Gynoveda.

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