Blame Me For YouTube’s ‘Dislike’ Option. But Now I’m Glad They’re Removing It.

In 2010, It Almost Disappeared But Then I Put My, Err, Thumb On The Scale

“This isnt Disneyland,” I insisted whilst difficult our staff’s advice that we take away the Thumbs Down (Dislike) button off the YouTube Watch Page all over its 2010 redesign. “We’re. Not. Hulu.”

The Thumbs Up/Thumbs Down comments choices had already changed YouTube’s authentic Five Star score gadget. After now not strangely discovering that the majority of Star votes were for One or Five Stars, the staff made up our minds to transport to a UX which higher mirrored the binary selection. I in truth do not recall what induced the “should we remove Thumbs Down” dialogue a yr later, even though it used to be most probably as a result of (a) it used to be already inflicting author misery to look their movies ‘disliked’ and (b) the remainder of the staff used to be smarter than I used to be

Actually let me amend that: now not simply smarter, however extra numerous in illustration. Although in all probability our total worker stats nonetheless did not mirror the breadth of backgrounds our trade strives for in present day, we did know that we would have liked our staff to appear extra like our person group than a standard tech corporate. So I’d love to believe that the presence of extra POVs led to a number of other people’s lived reports contributing to the speculation, even again then, that platforms had a accountability to consider accept as true with and protection in a broader means than simply fighting criminality .

But I did not see it. I sought after the visual comments loop on content material that used to be objectionable, or untruthful. I believed Thumbs Down would assist transfer the bigger media corporations to look that they needed to play by way of the YouTube group’s regulations — you add a industrial as a substitute of the particular clip other people need to see? Thumbs Down! And I believed that a part of being on-line used to be being open to “criticism.”

Now in 2021 YouTube just announced they were removing visible displays of Thumbs Down, rolling out step by step around the web page. You can nonetheless vote Thumbs Down on a video, however the ones stats will handiest be visual to the author and now not displayed at the playback web page. Simply, of their phrases, “the dislike count will be private across YouTube, but the dislike button will remain.” Smart.

As one would be expecting in case you are converting the UX for a product utilized by 1+ billion other people, this used to be knowledgeable by way of knowledge and aim. YouTube is looking for to “help better protect our creators from harassment, and reduce dislike attacks — where people work to drive up the number of dislikes on a creator’s videos.” In reality, they ran an previous experiment of this alteration and noticed a “reduction in dislike attacking behavior.” This is just right and a part of a normal trade development to forestall author burnout.

So primary kudos to the 2021 staff doing what I avoided the 2010 staff from transport. They have been proper then and you are without a doubt proper now.

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