20VC: The Contentful Memo: Point Nine’s Christoph Janz on The Cold Email That Led to a Unicorn Investment, How To Approach Market Sizing and Timing & The Pros and Cons of Pre-Emptive Rounds, When To Do Them vs When Not To? – 20VC

Christoph Janz is the Co-Founder and General Partner @ Point Nine, certainly one of Europe’s main early-stage corporations with a portfolio together with the likes of Zendesk, Algolia, Revolut, Nex Health, Loom and naturally, Contentful. Prior to co-founding Point Nine, Christoph used to be a prolific angel investor and in addition the Co-Founder @ Pageflakes, main the corporate from inception to their acquisition via LiveUniverse in 2008. Christoph could also be one of the crucial considerate writers in SaaS and you’ll to find his writing right here.

In Today’s Episode with Christoph Janz You Will Learn:

1.) How did a chilly electronic mail from the solo founding father of Contentful persuade Christoph to steer their first spherical? What used to be it in regards to the electronic mail that made Christoph excited? How does Christoph advise founders these days on the subject of crafting chilly emails to VCs?

2.) The Market: How did Christoph analyze the marketplace when making the funding? How a lot of a job does marketplace sizing and research play in figuring out whether or not Christoph will make an funding? What issues extra staff or marketplace? How did the marketplace exchange in some way that Christoph used to be now not anticipating? How did it evolve in some way he used to be anticipating?

3.) Business Model: How does Christoph advise SaaS founders these days in crafting variable pricing mechanisms? How are you able to create a pricing mechanism that doesn’t disincentivize utilization but in addition optimizes for worth extraction? Where does Christoph see many founders cross fallacious on the subject of pricing?

4.) Fundraising: How did the early fundraising rounds for Contentful come in combination? How does Christoph advise founders these days on whether or not to take pre-emptive rounds? When can they be useful? In what instances can they be very destructive? What is the most efficient consequence that founders will have to be optimizing for these days with fundraising?

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