ITB – Travel Industry News – HOW THE COMMONWEALTH GAMES BREATHED NEW LIFE INTO BIRMINGHAM’S SPORTS TOURISM SECTOR

The 2022 Commonwealth Games had a big have an effect on on sports activities tourism within the British town of Birmingham.

Sports tourism is possibly one of the dynamic sectors in trip and tourism, with massive attainable for host towns and nations. The town of Birmingham, in the United Kingdom, is a brilliant instance of stated attainable, as the new host of the 2022 Commonwealth Games.

Tourism in Birmingham anticipated to surge over summer season

The 2022 Commonwealth Games was once reportedly one of the a success video games in historical past, with over 1.5 million tickets being bought. The town of Birmingham is now anticipated to obtain a big inflow of visitors in the rest of summer season.

“I can categorically say this will be the busiest August that Birmingham has ever enjoyed,” stated Neil Rami, leader govt of the West Midlands Growth Company, in an interview with the media.

“You simply have to look the thrones of folks within the streets. We have been forecasting about 85% resort occupancy, however speaking to a few resort managers it is closer 95% so we are just about complete.”

Business leaders in Birmingham are reportedly pushed to make use of the momentum of the development to advertise the town for long run occasions. Nigel Huddleston, Parliamentary Under-Secretary of State on the Department for Digital, Culture, Media and Sport, not too long ago mentioned Birmingham’s attainable as an Olympic host town.

The 2022 Commonwealth Games had a major impact on sports tourism in the British midlands city.  (Photo: Bearas/CC BY-SA 4.0)
The 2022 Commonwealth Games had a big have an effect on on sports activities tourism within the British midlands town. (Photo: Bearas/CC BY-SA 4.0)

Commonwealth Games to be catalyst for funding in Birmingham and surrounding spaces

The Commonwealth Games has been described as the most important multi-sport pageant held in England because the 2012 Olympics and Paralympic Games, with large numbers to again it up. Reportedly two billion audience watched the video games thru broadcast media, 2.5 million contributors have been all for surrounding occasions in Birmingham, whilst over a million guests attended the video games.

“Right now, our job is to make sure that we do right by this region, by making the best of what people have seen and done in Birmingham so that this place is on the map,” stated Tricia Warwick, VisitBritain’s director for APMEA & North Asia, in a quote acquired through Travel Weekly.

“At the instant, it is an afterthought. They [tourists] pass to London, they pass to Manchester, they pass to Scotland, they pass to the Lake District as a result of those are the well known, promoted puts.”

Therefore, VisitBritain has shaped a partnership with the West Midlands Growth Company to enforce a legacy program for Birmingham and the encircling spaces, which involves the development of latest wearing stadiums in addition to regeneration initiatives.

“So the platform of the game is a global spotlight; two billion people over 11 days will have seen something of Birmingham […] We needed this. Not just in this city or in the West Midlands, but in the country. We need something that brings people together, something they can enjoy,” Rami stated.

The numbers at the back of sports activities tourism in the United Kingdom

The attainable of sports activities tourism, particularly within the United Kingdom, is subsidized up through numbers and earnings, in addition to intangible advantages. The “nation brand” of the United Kingdom was once boosted following the 2012 Olympics and Paralympic Games, an instance of the latter level.

It has been reported that guests to the United Kingdom who come to look at game it seems that keep longer and spend greater than the typical vacationer in the United Kingdom. Sports-interested vacationers spend a median of £1,000 (approx. €1,180), and keep for 11 nights in comparison to 8.

Business and Tourism Program to leverage Birmingham’s profile

A Business and Tourism Program has been established to leverage the profile generated through the Games to spice up Birmingham’s world popularity as a number one vacation spot for tourism, business, and funding.

The program is totally built-in with the new tournament, and is “designed to be part of our economic recovery and will supercharge an uplift in the tourism, trade, and investment sectors, supporting economic recovery following the Covid-19 pandemic”, as installed a public statements.

“The program will help to drive long-term economic benefits for a wide range of businesses and communities across the region and the UK”.

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